The Sales Funnel For Effective Online Marketing
For a long time the sales funnel has been an an integral part of traditional marketing and business. It seems like the topic of funnels in Internet-based business is becoming more and more common.
Many people want to know more about the marketing concept and the ways it could be utilized in their online business marketing efforts. Read on to learn more about how to use the sales funnel in Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't a real funnel. In this case using funnel is to visual and define the process of selling from beginning to the end. Because it uses a wide opening for customers who are "Unqualified Prospects" at the top, and a much narrower opening to convert sales in the middle,, the funnel can be a precise comparison.
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At the top or entrance to the funnel are those who we may consider as "unqualified prospects" These are people who might require your products or services however, you've never contacted them before. At the end of the funnel, a number of sales and offers after, you've received people who have purchased the product or service you offer and made a purchase as well.
Another reason a lead-generation funnel idea is efficient is that it allows you monitor potential customers at various stages in the expanded sales process. By using the sales funnel to determine the number of prospects who are qualified at every stage, you can predict how many potential customers will become actual customers.
You can make use of the sales funnel to identify where and how your sales procedure is working or failing, and if you are not getting enough potential customers. This information helps you choose where to put your efforts to ensure that sales are at the correct level and that you are meeting your the marketing objectives. It can be used to monitor and evaluate the sales process of your customers.
The top of the Sales Funnel Front The Sales Funnel Front End
The most important part of your sales funnel should undergo continuous testing and be the most active. There are literally no end of front-end ideas. Your imagination and resources are your only limits.
The front-end objective is to attract new clients and convert them to buyers.
A prospective client will be "qualified" once they have signed up for the product or service you offer. This is the point of the sales funnel at which the prospective customer or "Unqualified prospect" becomes a qualified leads due to the actions they've taken that show that they are sufficiently interested to buy your product.
Your front-end should be able to bring targeted traffic to your site or blog. PPC advertisements, articles for marketing PPC advertisements, social media like Google+, Twitter and Facebook, YouTube, banners and blogs, forum posting and content marketing are all excellent sources.
You'll find that there are numerous tools to "qualify" the "Unqualified prospect". One of the most effective is the squeeze page. Here you can offer something valuable that is related to your product/service that people can obtain for free or at a drastically reduced price in exchange of their email. You can select from reports and newsletters and videos and e-mail course.
This indicates that customers are drawn towards your sales channels at the front end. The back-end is what we need to focus on.
The Back-End or Bottom of The Funnel
The back-end, or bottom, of the sales funnel are where the majority of sales and profits occur. You will usually find the more expensive products in this area. Basically these would be relevant to the same niche but presented in a different format such as audio, video live interaction, or private consult.
The primary difference between the front-end and the back-end is the type of client as well as the cost of the product or services being offered.
Although it's true that a very small percentage of people will enter your front -end however, just 1-2% of them will actually end up in your back-end. Because a few people will spend more money, it's okay.
It's clear that while front-end products or services are priced below $100, back-end products and services are typically priced between the 100s and 1000s. The bottom or back-end of your sales funnel is the primary source of revenue for an Internet company. This is also the most predictable area of this sales process.
Like I said the sales funnel can be as simple or as complicated as your creativity or resources allow.
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